IT’S A DONUT
Client: Levy
Featured In:
THE BRIEF
Levy Restaurants was launching a baseball inspired donut in MLB stadiums across the US leading up to the 2025 Season and needed creative to compliment their campaign.
THE SPARK
Let’s give the donuts to real MLB players and Levy chefs—creating playful, one-of-a-kind moments where their worlds collide in ways you’d never expect.
THE DELIVERY
We broke the campaign into three unique spots—each featuring different teams, talent, and locations. From the start, our research and ideation focused on showcasing a variety of ballpark environments, blending the culinary world with the game in unexpected ways—all while keeping Levy’s Juiced Ball Donut at the center of it.
As the concept developed, we were drawn to the idea of placing people in environments they don’t typically belong—but doing it in a way that felt natural and intentional. Whether it was a player walking up to a concession stand or a chef watching batting practice from the dugout, we wanted to build a dynamic between chefs and players that mirrored the camaraderie you’d usually see between teammates or coaches.
