ALL TOGETHER

Client: Levy

Featured In:

THE BRIEF

Find a creative way to highlight that preparation for the NFL season goes beyond just the players.

THE SPARK

What if we placed players and coaches in the shoes of others around the stadium—from the kitchen to the stands to the recovery room—to show that it takes an entire team behind the scenes, all working just as hard to get ready for the NFL season?

THE DELIVERY

We created four unique skits, each spotlighting a different corner of the stadium ecosystem—from chefs firing up the kitchen, to a hot dog hawker working the stands, to a cook plunging into an ice bath after a grueling prep shift. We brought two worlds together—NFL stars and real stadium staff—to highlight the teamwork, hustle, and preparation happening behind the scenes as everyone gears up for football season.

Each skit carried its own tone and flavor, crafted to celebrate the unsung heroes who keep game day running. The result? A bold, unexpected campaign that turned heads and made waves as the season kicked off.